5 Steps to Success
Professional Preparation
This is the amount of preparation put into getting a yacht listed for sale that will determine how fast and how well a yacht can be sold in any kind of market, regardless of the geographic area, the general economy and the pedigree of your yacht. Making sure your yacht specifications, media presentations and asking price are “spot on” will shorten the length your yacht will stay on the market and therefore increase its final selling price.
Active Marketing
A constant feedback and observation should be applied to all marketing efforts to assess returns and to dial in the right strategies in order to promote your yacht to the right demographic and in the best manners to generate qualified leads. This includes the use of different geographic areas MLS ( multiple listing systems), yacht websites, co-brokerage network, social medias campaigns and emails to a curated database of yacht buyers.
Meaningful Showings
A Showing is often the best time for a listing agent to connect and seal the deal with a potential buyer. The listing broker will have to prove that he understand the clients needs and that he is trust worthy and knowledgeable. A perfect understanding of the yacht acquired through a thorough preparation of the listing will ensure that whomever is visiting your yacht will feel comfortable making an offer and proceed with the purchase in the most positive conditions, including being more inclined to make their best offer.
Offer And Survey
Using the standard IYBA ( International Yacht Broker Association) Purchase and Sale Agreement, a Yacht Broker will be able to find common grounds that will help the Seller and the Buyer succeed with the transaction. While nothing is really simple when it comes to yachts sale and everything that goes into it, a seasoned yacht broker will be able to assist the Seller and the Buyer to enter an agreement that will have a chance to go through and to avoid any pitfall right from the start. Preparing for survey and negotiating conditions of acceptance will lead to a successful closing.
Smooth Closing
Closing shouldn’t be a challenging and overwhelming process. Securing funds for the transaction, obtaining the right paperwork to close on time, coordinating between different agencies involved are to name a few, the value your listing agent will add to the deal.…A good yacht broker will make this process smooth and easy, leaving you only to enjoy selling your yacht!